Privacy Policy

 

Effective date: 01/01/2026
Last updated: 7 /30/ 2026

FurnitureRetailer.co.uk  respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit FurnitureRetailer.co.uk, create an account, place an order or communicate with us.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy laws.


1. Who We Are

For data protection purposes, the data controller responsible for your personal information is:


Trading name: FurnitureRetailer.co.uk
office:

Kemp house
City Rd
London
EC1V 2NX
Company WhatsApp Number: +44 7895 953359
ICO registration number: 
Email: support@furnitureretailer.co.uk
Website: https://furnitureretailer.co.uk


2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information:

Identity and Contact Information

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Account login information

Order and Transaction Information

  • Products ordered

  • Order value

  • Purchase and refund history

  • Delivery details

  • Payment status and transaction references

Complete card or banking details are normally collected and processed securely by our authorised payment providers. We do not normally store complete payment-card details on our own systems.

Communication Information

  • Customer service enquiries

  • Emails and messages

  • Product information or quotation requests

  • Complaints, returns and refund requests

  • Product reviews and feedback

Technical and Website-Usage Information

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Website pages visited

  • Referring website

  • Approximate location derived from your IP address

  • Cookie identifiers and analytics information

Marketing Information

  • Newsletter subscription preferences

  • Marketing consent records

  • Responses to promotions, competitions or surveys

  • Your communication preferences

We only collect personal information that is reasonably necessary to operate our website and provide our products and services.


3. How We Collect Your Information

We may collect information directly from you when you:

  • Place an order

  • Create or manage an online account

  • Contact our Customer Services team

  • Subscribe to our newsletter

  • Request product information or a quotation

  • Enter a competition or promotion

  • Leave a product review

  • Request a return or refund

  • Browse or interact with our website

We may also receive information from trusted third parties, including:

  • Payment service providers

  • Delivery and logistics companies

  • Website hosting and IT providers

  • Fraud-prevention and identity-verification providers

  • Analytics and advertising platforms

  • Social media platforms, where you interact with our pages or advertisements


4. How and Why We Use Your Information

We use personal information only when we have a lawful reason to do so.

PurposeLawful basis
Processing, confirming and fulfilling ordersPerformance of a contract
Arranging furniture deliveryPerformance of a contract
Processing payments, refunds and returnsPerformance of a contract and legal obligation
Managing customer accountsPerformance of a contract
Responding to enquiries and providing supportPerformance of a contract or legitimate interests
Keeping financial and transaction recordsLegal obligation
Preventing fraud and protecting our websiteLegal obligation and legitimate interests
Improving our website, products and servicesLegitimate interests or consent, where required
Sending newsletters and promotional emailsConsent or legitimate interests, where legally permitted
Managing legal claims and disputesLegal obligation and legitimate interests
Complying with regulatory requirementsLegal obligation

Where we rely on legitimate interests, we consider whether our business interests are necessary and balanced against your privacy rights.

Where processing is based on consent, you may withdraw your consent at any time.


5. Marketing Communications

We may send you promotional emails about our furniture, offers and services where:

  • You have actively agreed to receive them; or

  • Marketing is otherwise permitted under applicable UK law.

You can stop receiving marketing communications at any time by:

You have an absolute right to object to the use of your personal information for direct marketing.

Stopping marketing communications will not prevent us from sending essential service messages, such as order confirmations, payment updates or delivery information.


6. Sharing Your Information

We do not sell or rent your personal information.

We may share information only where reasonably necessary with trusted organisations such as:

  • Delivery and logistics companies

  • Payment service providers

  • Website hosting and IT-support providers

  • Email and marketing platforms

  • Analytics and advertising providers, subject to your cookie choices

  • Fraud-prevention and security providers

  • Accountants, insurers, solicitors and professional advisers

  • Courts, regulators, law-enforcement bodies or government authorities where required by law

  • A buyer, investor or successor if our business or assets are sold, reorganised or transferred

These organisations may act as our data processors or as independent data controllers. Where required, we use appropriate contracts and security requirements to protect your information.


7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Operate essential website functions

  • Keep your shopping basket working

  • Remember your preferences

  • Maintain website security

  • Understand how visitors use our website

  • Measure marketing performance

  • Display relevant advertising, where permitted

Essential cookies may operate because they are necessary for the website to function. Where required by law, analytics, advertising and other non-essential cookies will only be used after you provide consent.

You can manage your choices through our cookie-consent tool or browser settings. Disabling some cookies may affect how certain website features operate.

Please read our separate Cookie Policy for more information.


8. International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate level of protection is in place. Depending on the destination, this may include:

  • UK adequacy regulations;

  • The UK International Data Transfer Agreement or approved addendum;

  • Other legally recognised safeguards.

You may contact us at support@furnitureretailer.co.uk for further information about the safeguards used for relevant international transfers.


9. Data Security

We use appropriate technical and organisational security measures designed to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Unlawful disclosure

  • Destruction

Access to personal information is limited to employees, contractors and service providers who reasonably need it for their work and who are subject to confidentiality obligations.

Although we take data security seriously, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.


10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • Complete and manage your order

  • Provide customer service

  • Maintain business and accounting records

  • Meet tax, legal and regulatory requirements

  • Prevent fraud

  • Resolve complaints and disputes

  • Establish, exercise or defend legal claims

The exact retention period depends on the type of information, why it was collected and any applicable legal requirements.

When personal information is no longer required, we will securely delete it or anonymise it so that it can no longer identify you.


11. Your Data Protection Rights

Depending on the circumstances and the lawful basis used, you may have the right to:

  • Be informed about how we use your personal information

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your information in certain circumstances

  • Request restriction of certain processing activities

  • Object to processing based on legitimate interests

  • Object to direct marketing at any time

  • Request data portability where applicable

  • Withdraw consent at any time where processing is based on consent

  • Complain to the Information Commissioner’s Office

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email support@furnitureretailer.co.uk. Please include enough information for us to identify you and understand your request. We may request reasonable proof of identity before releasing or changing personal information.

We will normally respond within one month, although the law may permit additional time for complex or multiple requests. You will not normally be charged a fee for exercising your rights.


12. Automated Decision-Making

We do not normally use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.

Payment and fraud-prevention providers may use automated systems to assess transactions. Their use of personal information is governed by their own privacy notices and applicable law.


13. Children’s Privacy

Our website and online purchasing services are intended for adults. We do not knowingly collect personal information directly from children under the age of 18.

If you believe that a child has provided personal information to us without appropriate permission, please contact support@furnitureretailer.co.uk.


14. Third-Party Websites

Our website may contain links to external websites, including payment-provider and social-media websites.

We do not control and are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any external website before submitting personal information.


15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Applicable law or regulatory guidance

  • Our products and services

  • Our website technology

  • Our business practices

The latest version will be published on this page with an updated “Last updated” date. Where appropriate, we may also notify you of significant changes by email or through a notice on our website.


16. Contact Us

If you have questions, wish to exercise your rights or have concerns about how we process your personal information, please contact us:

FurnitureRetailer.co.uk
Legal company name: 
Address:

Kemp house
City Rd
London
EC1V 2NX

Email: support@furnitureretailer.co.uk
Website: https://furnitureretailer.co.uk

We aim to acknowledge privacy-related enquiries promptly and handle data-protection requests within the legally applicable timeframe.


17. Complaints

If you are concerned about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.

If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data-protection regulator.

Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

You may also have the right to seek a remedy through the courts.