Effective date: 01/01/2026
Last updated: 7 /30/ 2026
FurnitureRetailer.co.uk respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit FurnitureRetailer.co.uk, create an account, place an order or communicate with us.
We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy laws.
1. Who We Are
For data protection purposes, the data controller responsible for your personal information is:
Trading name: FurnitureRetailer.co.uk
office:
Kemp house
City Rd
London
EC1V 2NX
Company WhatsApp Number: +44 7895 953359
ICO registration number:
Email: support@furnitureretailer.co.uk
Website: https://furnitureretailer.co.uk
2. Information We Collect
Depending on how you interact with our website, we may collect the following categories of personal information:
Identity and Contact Information
Full name
Billing address
Delivery address
Email address
Telephone number
Account login information
Order and Transaction Information
Products ordered
Order value
Purchase and refund history
Delivery details
Payment status and transaction references
Complete card or banking details are normally collected and processed securely by our authorised payment providers. We do not normally store complete payment-card details on our own systems.
Communication Information
Customer service enquiries
Emails and messages
Product information or quotation requests
Complaints, returns and refund requests
Product reviews and feedback
Technical and Website-Usage Information
IP address
Browser type and version
Device type
Operating system
Website pages visited
Referring website
Approximate location derived from your IP address
Cookie identifiers and analytics information
Marketing Information
Newsletter subscription preferences
Marketing consent records
Responses to promotions, competitions or surveys
Your communication preferences
We only collect personal information that is reasonably necessary to operate our website and provide our products and services.
3. How We Collect Your Information
We may collect information directly from you when you:
Place an order
Create or manage an online account
Contact our Customer Services team
Subscribe to our newsletter
Request product information or a quotation
Enter a competition or promotion
Leave a product review
Request a return or refund
Browse or interact with our website
We may also receive information from trusted third parties, including:
Payment service providers
Delivery and logistics companies
Website hosting and IT providers
Fraud-prevention and identity-verification providers
Analytics and advertising platforms
Social media platforms, where you interact with our pages or advertisements
4. How and Why We Use Your Information
We use personal information only when we have a lawful reason to do so.
| Purpose | Lawful basis |
|---|---|
| Processing, confirming and fulfilling orders | Performance of a contract |
| Arranging furniture delivery | Performance of a contract |
| Processing payments, refunds and returns | Performance of a contract and legal obligation |
| Managing customer accounts | Performance of a contract |
| Responding to enquiries and providing support | Performance of a contract or legitimate interests |
| Keeping financial and transaction records | Legal obligation |
| Preventing fraud and protecting our website | Legal obligation and legitimate interests |
| Improving our website, products and services | Legitimate interests or consent, where required |
| Sending newsletters and promotional emails | Consent or legitimate interests, where legally permitted |
| Managing legal claims and disputes | Legal obligation and legitimate interests |
| Complying with regulatory requirements | Legal obligation |
Where we rely on legitimate interests, we consider whether our business interests are necessary and balanced against your privacy rights.
Where processing is based on consent, you may withdraw your consent at any time.
5. Marketing Communications
We may send you promotional emails about our furniture, offers and services where:
You have actively agreed to receive them; or
Marketing is otherwise permitted under applicable UK law.
You can stop receiving marketing communications at any time by:
Clicking the “unsubscribe” link in a marketing email; or
Emailing support@furnitureretailer.co.uk.
You have an absolute right to object to the use of your personal information for direct marketing.
Stopping marketing communications will not prevent us from sending essential service messages, such as order confirmations, payment updates or delivery information.
6. Sharing Your Information
We do not sell or rent your personal information.
We may share information only where reasonably necessary with trusted organisations such as:
Delivery and logistics companies
Payment service providers
Website hosting and IT-support providers
Email and marketing platforms
Analytics and advertising providers, subject to your cookie choices
Fraud-prevention and security providers
Accountants, insurers, solicitors and professional advisers
Courts, regulators, law-enforcement bodies or government authorities where required by law
A buyer, investor or successor if our business or assets are sold, reorganised or transferred
These organisations may act as our data processors or as independent data controllers. Where required, we use appropriate contracts and security requirements to protect your information.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to:
Operate essential website functions
Keep your shopping basket working
Remember your preferences
Maintain website security
Understand how visitors use our website
Measure marketing performance
Display relevant advertising, where permitted
Essential cookies may operate because they are necessary for the website to function. Where required by law, analytics, advertising and other non-essential cookies will only be used after you provide consent.
You can manage your choices through our cookie-consent tool or browser settings. Disabling some cookies may affect how certain website features operate.
Please read our separate Cookie Policy for more information.
8. International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate level of protection is in place. Depending on the destination, this may include:
UK adequacy regulations;
The UK International Data Transfer Agreement or approved addendum;
Other legally recognised safeguards.
You may contact us at support@furnitureretailer.co.uk for further information about the safeguards used for relevant international transfers.
9. Data Security
We use appropriate technical and organisational security measures designed to protect personal information against:
Unauthorised access
Accidental loss
Misuse
Alteration
Unlawful disclosure
Destruction
Access to personal information is limited to employees, contractors and service providers who reasonably need it for their work and who are subject to confidentiality obligations.
Although we take data security seriously, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
Complete and manage your order
Provide customer service
Maintain business and accounting records
Meet tax, legal and regulatory requirements
Prevent fraud
Resolve complaints and disputes
Establish, exercise or defend legal claims
The exact retention period depends on the type of information, why it was collected and any applicable legal requirements.
When personal information is no longer required, we will securely delete it or anonymise it so that it can no longer identify you.
11. Your Data Protection Rights
Depending on the circumstances and the lawful basis used, you may have the right to:
Be informed about how we use your personal information
Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your information in certain circumstances
Request restriction of certain processing activities
Object to processing based on legitimate interests
Object to direct marketing at any time
Request data portability where applicable
Withdraw consent at any time where processing is based on consent
Complain to the Information Commissioner’s Office
These rights are not absolute and may be subject to legal exceptions.
To exercise a right, email support@furnitureretailer.co.uk. Please include enough information for us to identify you and understand your request. We may request reasonable proof of identity before releasing or changing personal information.
We will normally respond within one month, although the law may permit additional time for complex or multiple requests. You will not normally be charged a fee for exercising your rights.
12. Automated Decision-Making
We do not normally use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.
Payment and fraud-prevention providers may use automated systems to assess transactions. Their use of personal information is governed by their own privacy notices and applicable law.
13. Children’s Privacy
Our website and online purchasing services are intended for adults. We do not knowingly collect personal information directly from children under the age of 18.
If you believe that a child has provided personal information to us without appropriate permission, please contact support@furnitureretailer.co.uk.
14. Third-Party Websites
Our website may contain links to external websites, including payment-provider and social-media websites.
We do not control and are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any external website before submitting personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in:
Applicable law or regulatory guidance
Our products and services
Our website technology
Our business practices
The latest version will be published on this page with an updated “Last updated” date. Where appropriate, we may also notify you of significant changes by email or through a notice on our website.
16. Contact Us
If you have questions, wish to exercise your rights or have concerns about how we process your personal information, please contact us:
FurnitureRetailer.co.uk
Legal company name:
Address:
Kemp house
City Rd
London
EC1V 2NX
Email: support@furnitureretailer.co.uk
Website: https://furnitureretailer.co.uk
We aim to acknowledge privacy-related enquiries promptly and handle data-protection requests within the legally applicable timeframe.
17. Complaints
If you are concerned about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.
If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data-protection regulator.
Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
You may also have the right to seek a remedy through the courts.